New Energy Retrofit Branding

For New Energy Retrofit, a service dedicated to improving building efficiency and implementing sustainable solutions, FIWE Media designed a visual identity that immediately communicates their core value proposition: forward-thinking sustainability.

The logo is a powerful, dynamic symbol that merges three key concepts:

1. The Lightbulb & Leaf: This central element symbolizes the commitment to eco-friendly energy solutions and the “bright idea” of energy conservation through retrofitting. The leaf represents natural, sustainable power.

2. The Arrows: The encircling blue and green arrows represent the continuous cycle of renewal and the process of retrofitting, where older systems are modernized for greater efficiency. The blue suggests stable technology, while the green signifies environmental health and growth.

The result is a clean, memorable, and professional mark that positions New Energy Retrofit as a trusted provider in the growing sector of energy conservation and building upgrade services.

Behind the Design: Every successful logo tells a story. For this client, the story was about renewal and green energy. We used the universal symbol of the lightbulb for "ideas" and replaced the traditional filament with a bright green leaf to symbolize "nature." The encircling blue and green arrows represent the continuous, closed loop of a sustainable business model. This project is a perfect example of how FIWE Media crafts logos with deep, intentional meaning.
  • Client New Energy Retrofit
  • Industry Energy Conservation & Sustainability
  • Services Brand Strategy, Logo Design & Identity Development
  • FacebookTwitterPinterestEmail